Whether it’s Sophie Dahl’s seminal – if controversial – campaign for Opium, or Lil Nas X bringing his own signature brand of camp to the brand, Yves Saint Laurent Beauty has a long and rich history of working with famous faces. Now joining the roster – which also includes Barbie Ferriera, Troya Sivan and former Dazed cover star Indya Moore – is Lila Moss, who was announced today as the latest US ambassador for the house. “YSL Beauty is all about expressing who you are, being super authentic and feeling confident,” Moss tells Dazed. “That’s directly in line with how I feel about make-up. So it was the perfect fit.”
For Moss, the best approach to beauty is about being as real as possible (“you don’t have to be anyone else but you,” as she puts it). As part of her ambassador duties, Moss will be featured in the brand’s biggest campaigns – including its Lash Clash Mascara and Rouge Volupté Candy Glaze Lip Gloss. This is not her first time fronting a beauty brand, though: in 2018, she made her modelling debut as the face of Marc Jacobs Beauty, leading campaigns that included the brand’s fragrance, Perfect.
Here, Moss answers some quickfire questions about her make-up obsessions and the best beauty advice she has.