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Courtesy of Goop

Goop just dropped its first vibrator

It doesn’t smell like a vagina (yet)

Since Goop launch all the way back in 2008, fans have been obsessed with Gwyneth Paltrow’s careful (read: odd) curation of products from vagina-scented candles (that come in exploding form, allegedly) to vaginal jade eggs which earned Paltrow a $145k fine for unsubstantiated claims about their benefits – although they’re still for sale, FYI.

Joining the line-up of sexual wellness products is something a little more expected, Goop’s first vibrator, which launched just in time for Valentine’s Day. The new Double-Sided Wand Vibrator is described as the “ultimate intimate massager”, with one vibrating end for external stimulation and the other with more precise stimulation and clitoral or internal stimulation. With over 64 different vibration combinations to choose from, it retails for £110. Well, it would if it wasn’t already sold out. 

“Vibrators tend to come up at a certain point and many people agree that the most popular devices are missing some simple utility,” Kiki Koroshetz, wellness director of content, told WWD. “Our team has tested a solid number of vibrators over the years, mostly in the pursuit of satisfying orgasms, and we’ve learned the great ones can also lead to better sleep, improved mood and decreased stress. It’s very powerful and very fun to use. It’s the best.”

If you’re dying to get your hands on the vibrator or vagina-scented candle, keep a close eye on Goop for restocks.