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Ethel Cain gig at Heaven, London by Morgane Maurice
Ethel Cain fans at her December 2022 gig at Heaven, LondonPhotography Morgane Maurice

Capturing the eclectic, all over the place style of Ethel Cain’s fans

From ecclesiastical robes and Little House on the Prairie frocks, to Mowalola and Marc Jacobs’ Heaven, here’s what the crowd was wearing at this week’s London gig

Ethel Cain is for the sad girls. The rising star, who’s topping countless end of year lists right now (spoiler: she might even be on Dazed’s, though for now I cannot confirm or deny x), shot to the top of everyone’s Spotify Wrapped when she dropped her haunting debut album Preacher’s Daughter. Soon after, Miuccia Prada’s unrivalled eye for the next big thing focused in her direction, and a stint strutting the runway at the designer’s SS23 Miu Miu show followed. And now, to round off the year of our lord 2022, the musician is making her way around Europe as part of her first ever landmark tour.

Last night (December 7), she descended on London, where she took over legendary nightclub Heaven and moved much of the audience to tears – at which point she handed out tissues to the bawling assembled crowd. Also in the building was Dazed contributing photographer Morgane Maurice, who captured some of the best looks from the evening in-between hysterical crying fits. From ecclesiastical robes to Little House on the Prairie-esque pinafore frocks, Mowalola to Marc Jacobs’ Heaven, click through the gallery above for a look at what Cain’s biggest fans are dressing themselves in right now.