A generation of digital pioneers defining a new era of the internet and shaping the future of culture.
these checkboxes are for martins testing:
The multidisciplinary artist exploring the complexities of religious, gender, and sexual identities in her work.
Arlette
The writer and activist exploring the root causes of social injustice and holding institutions to account.
Athian Akec
The multifaceted artist providing a nuanced, holistic exploration of a Black trans experience.
Danielle Brathwaite-Shirley
The amputee football organisation building hope in the aftermath of Sierra Leone's civil war.
Salone Flying Stars
The TikTok comedian who is set to be the host of Channel 4’s new improv show, Razor Sharp.
Victor Kunda
The cultural curator, educator and creative strategist who is building intersections between communities.
Nate Agbetu
The set designer whose fantastical scenes bring out the playfulness of fashion.
Ibby Njoya
The award-winning educator, writer and speaker working to help destigmatise sex and sexual health.
Rukiat Ashawe
The sound curation platform born out of fashion brand Vivendii.
Vivendii Sound
“The lifetime project of [our] music is creating so many different vibes, arcs and phases in a short amount of time that it’s almost unfathomable.”
Frost Children
"I create looks that are not merely accessory, but rather an extension of a larger artistic vision."
Laurel Charleston
The photographer and image-maker taking over the alternative music scene.
Reece Owen
“I hope those who watch Words We Don’t Say feel seen in their own dynamic and perspectives with their fathers, and hopefully, that can allow for conversation.”
Ella Ezeike
“I hope to nurture a space where we centre sisterhood and strengthen a new tribe of women in media that isn’t typically represented.”
The Nunchuck Princess
The artist who has gone from physical set design to digital world builder.
Julia Salnikova
The artist whose wearable sculptures have been embraced by the fashion world.
Esmay Wagemans
The creative collective and talent agency representing some of the boldest, most exciting names in culture.
New School
The designer who is accentuating the curves and celebrating the folds.
Karoline Vitto
The influencer-turned-rapper who has found fans in Telfar and SZA.
Cleotrapa
The collective who are centring the perspectives of POC communities and marginalised genders in urban design.
Space Black
The visionary interdisciplinary designer working at the cutting edge of creative technology.
Nigel Matambo
The visual artist, programmer and developer creating mind-blowing interactive VR experiences and installations.
alpha_rats
The actress slash viral sensation who is set to become a household name.
Yasmin Finney
The fashion magazine-turned-global community that's widening the conversation around digital art.
FELT Zine
The Nigerian and British visual artist making uncanny, euphoric images.
Nwaka Okparaeke
The nail artist drawing inspiration from his past life as a fisherman on the island of Kii Oshima.
Tomoya Nakagawa
“At every stage of your career, there are blockades in place trying to stop working class people from achieving, [and that] is everyone’s problem.”
Hannah Karpel
The multimedia artist exploring "the condition of ‘in-betweenness’”.
Kumbirai Makumbe
The photographer’s company, Tsang Studio, plants 100 trees for every commission.
Zach Apo-Tsang
The casting agency shifting fashion’s understanding of what it means to be aspirational.
Good Catch
“For many of my followers posting on Chlamydia Magazine is like therapy, and sometimes I get amazing, heartbreaking messages from people whose days are better now."
Chlamydia Magazine
The digital artist exploring his identity as a Jewish trans man.
Oliver Pohorille
The cook who is reclaiming, decolonizing, and celebrating the plant-based foods of her heritage.
Rahel Stephanie
“We need more bitches like me in all types of spaces: art, history, publishing. So stay tuned.”
Devin Halbal
The multi-disciplinary artist fighting to make the creative industries more diverse and inclusive.
Darkwah Kyei-Darkwah
The artist and writer whose work encompasses poetry, critical theory, queer studies, intersectionality, and anti-colonialism.
Jota Mombaça
The self-taught artist exploring themes of queerness and masculinity through photography, painting, film, mixed media and curation.
Cameron Ugbodu
The writer and cultural critic who is using contemporary cultural theory outside of its academic constraints.
Biz Sherbert
The designer exploring his position in the Caribbean diaspora and British society through his pieces.
Mac Collins
The first D2C digital fashion brand.
Tribute Brand
"I want to see women like us given freedom, a real sense of expression of the individual."
Alva Claire
The self-taught producer is already one of his generation’s most promising talents.
Kai Whiston
The Bradford-born and Leeds-raised producer at the forefront of a new generation's Junglist movement.
Nia Archives
“The people I design for are like myself, trans people, and people who subscribe to glamour and femininity.”
Alectra Rothschild
The artist, filmmaker, game maker and writer whose work is an exercise in futuristic world building.
Benjamin Hall
The self-described “search-engine-optimised” musician.
umru
“A lot of my work seeks to reveal that historically, nails are a strong symbol of resistance, empowerment and identity.”
Cyshimi
The writer blending sharp criticism with intimate storytelling to explore popular culture, the internet and the politics of womanhood.
Rayne Fisher-Quann
"If we can use art to educate, archive, and aid these experiences by looking through alternative lenses, including the queer lens, then we should.”
Queer Direct
The platform putting a sustainable, high fashion twist on mystery boxes.
HEAT
“I think of my work as a form of narrative art, as telling a story... My work should read like a movie script.”
Lawrie Abie
The Internet-born, avant garde boy band consisting of vocalists Bladee, Thaiboy Digital and Ecco2k and producer whitearmor.
Drain Gang
“Everything about this magazine is what I’ve been told I shouldn’t do: everyone gets one image, everyone is on the same level, there’s no hierarchy."
Circus Magazine
The multi-disciplinary creator of fantastical 3D artworks and AR lenses.
Clara Bacou
“It’s important that everyone, especially young black women, has someone they can relate to and someone they see themselves in.”
FLO
The Honduras-born pop star mergeing on-screen sass with post-ironic fashion.
Isabella Lovestory
The content creator, Twitch Ambassador and SD artist who has become an advocate for diversity and representation in gaming.
Ebonix
The creative director and stylist whose work references everything from transhumanist philosophy to cyberpunk anime and videogames.
Luca Wowczyna
The community working to dismantle the stereotype that every gamer is white and male, and make gaming more inclusive for everyone.
Black Girl Gamers
“I’m giving it my all to trail-blaze a path for people who look like me, with limited access and connections to the fashion meccas of the world.”
Kim Russell
“Accomplishment is introspective and relates to the position you’re presently at, so what that looks like to me will change as it has so many times since I started hairstyling.”
Issac Poleon
"We’re constantly adapting and creating our own ecosystems based on what is accessible to us."
Trashy Clothing
The curator, writer and artist working at the fore of technology.
Tamar Clarke-Brown
The online personality with a unique ability to glide over the internet’s planes.
Selyna Brillare
The Central St Martins' graduate who is an artist, image-maker and self-taught designer all in one.
Joseph Lokko
The 23-year-old has gained a dedicated following for her terminally online take on sad girl rap.
CLIP
“I’m interested in the democratisation of art and the new accessibility by which we experience art outside the white cube.”
Zaiba Jabbar
The founder of Why Waste?, an organisation working to tackle the global water crisis.
Garvita Gulhati
"I don’t do make-up with the intention of ‘beautifying’ or ‘perfecting’.”
Aoife
The collective of directors, artists, researchers and producers who use emerging technologies to construct radical new aesthetics.
Actual Objects
“PALMWINE IceCREAM is a blend of tastes and feelings, which are not necessarily meant to be combined."
PALMWINE IceCREAM
"It’s about the notion of memory and permanence, which is why I love having my fingerprints all over the metaverse."
Damara Inglês
The visual artist merging primaeval symbolism with modern-day technology.
Yuma Burgess
The casting director who is leading the charge when it comes to radical, progressive casting.
Emma Matell
The hip-hop artist using his platform to help empower others.
Jeshi
"We finally have a chance to be creating our future."
Auroboros
"The goal for us is to enable people to be their fullest self."
Mica Le John
"The chance to potentially provide any younger queer person of colour with some sort of representation of a shared or similar experience means a lot to me."
Hasani
The artist and activist exploring the triangulation of capitalism, architecture, and ableism.
Emily Barker
“In the age of the internet, we can take inspiration from the pop culture of the past and fuse it with modernity to extend our creative concepts.”
OOO-Ing Studio
The rapper kicking down doors for generations of women K-pop idols yet to come.
Soyeon
“I wanted to pay homage to the process of things fucking up, especially in electronic music."
yeule
The multidisciplinary artist and movement director who is drawing on his Senegalese-Gambian heritage for inspiration.
Yagamoto
The DJ running one of London's best underground club nights.
Basmati
The producer and director who recently launched his very own creative production company.
Yasser Abubeker
The artist whose work floats in the space between fashion, special effects prosthetics, and sculpture.
Yaz Exall
The digital artist working across fashion, music and visual art.
Jingxin Wang
The DJ and producer making maximalist, occasionally tongue-in-cheek techno.
VTSS
The global community of diverse voices, who are shaping the contemporary cultural landscape.
Trippin
The resident bad bitch of Don Jazzy's Mavin Records label.
Ayra Starr
The model showing the world that there is beauty in diversity.
Lauren Wasser
The fresh out of drama school actor who is already a favourite among auteurs.
Sheyi Cole
The photographer helping champion the creatives of Togo.
Delali Ayivi
The Somali-Norwegian model laying the ground for a more exciting and inclusive industry.
Ceval Omar
The textile designer who created her very own zero-waste garment production system.
Sarah Brunnhuber
The coder, web designer and creative technologist working across fashion, art and design.
Rifke Sadleir
The gamer slash model set on bridging the gaps between both industries.
Jasmine Asia
The singer and producer revitalising the U.K. alternative scene.
Ragz Originale
The fashion industry go-to barber combining a deep understanding of traditional techniques with his own innovative style.
Nat Bury
Darkwah is disrupting the web by being themselves
The multi-disciplinary Dazed 100 alumnus share their creative journey and pick their favourite Coach pieces
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